We readthe labels.You don'thave to.
KOI is a curated marketplace of health-first products. We decode every ingredient, nutrition panel and claim - so the only things you'll find here are the ones that genuinely earned their place.
Reading
the labels.
One moment — pulling the products that cleared the screen.
No pick
this week.
A pick means a product came through the screen and earned the space. When one has, it appears here — with the label reading that got it there.
We reject
most of what
we're sent.
The shelves are crowded with products that look healthy. KOI exists to be the filter — a standard high enough that being listed here actually means something. We read the panels, flag the additives, and turn down anything that can't back up its claims.
See the standardProducts we assess never make the shelf.
Ingredients flagged and permanently blocked.
Labels decoded, line by line, before listing.
Marketing claims taken at face value.
Earned its
place.
A living shortlist - re-scored every week. Only products above the KOI standard make it here.
View all productsThe shortlist is empty. A product appears here once it has a KOI Score — which means a real label, read and scored, not an estimate.
Submit a brand for reviewHow a product
earns its
place.
Six checks, every SKU, no exceptions. Trust isn't a badge we hand out - it's a pipeline every product has to pass.
Ingredient Decode
Every ingredient parsed, matched and risk-scored against our master index.
Nutrition Scoring
Protein, sugar, fibre and fat normalised per serving and per 100g.
Additive Scan
INS codes, hidden sugars, palm oil and trans fats surfaced instantly.
Claim Verification
Front-of-pack claims checked against the actual panel - not the ad copy.
Lab Evidence
Certificates and test reports cross-referenced for authenticity.
KOI Verdict
A single, honest score. Approved only if it genuinely earns its place.
Know exactly
what's inside.
We keep a living index of the ingredients we celebrate - and the ones we quietly refuse. Every product on KOI is measured against both.
The clean list
- Millets
- Jaggery
- Cold-pressed oils
- A2 Ghee
- Almonds
- Dates
The watch list
- Palm oil
- Maida
- Refined sugar
- INS colours
- Preservatives
- Trans fats
Backed by
evidence,
not ads.
Placement is earned through data - parsed panels, verified certificates and a scoring model refined against thousands of SKUs. As the standard rises, so does the average quality of everything you see.
Trusted by
the sceptical.
“I stopped second-guessing labels. If it's on KOI, someone already did the reading for me.
“It feels less like a store and more like a filter for everything I shouldn't have to research.
“The scores are brutal in the best way. Nothing gets in just because the packaging looks healthy.
Your products.
Verified.
We don't list every product. We curate brands that care about ingredient quality, transparency and trust — and put them in front of customers who value exactly that.
Get the good
stuff first.
New arrivals that cleared the standard, ingredient breakdowns and the occasional brutal review - once a week, no noise.